Franchising & Small Business - Business Plan Essay

Franchising & Small Business - Business Plan - Essay Example Business plans expansion in domain where business will provide marinated (ready to heat) food for the target audience. The company plans to meet breakeven by year end. Target audience of the Indo-Pak Meals Corner would include people in Melbourne who have taste buds for Asian spices-enriched food. It shall exclusively cater residents and immigrants from India, and Pakistan and other countries of that region like Bangladesh and Sri Lanka. India is the largest exporter of its skilled worker to Australia in the year 2012 and constitutes15.7 percent of the total program for immigration (Australian education international, 2012). This growing number, along with already residing Indians shall provide good potential for business. Indians are very much into their typical home-done food and this has been taken as opportunity to attract especially immigrants to have home flavor on outside their land. Another main component of target audience, Pakistani though comprise small percentage of total Australian population but students from Pakistan are constantly growing in double digit in Australia with growth rate of 17.6 percent. Again these people are new entrants to land of Australia and are attracted to the home spices. Indo-Pak Meals Corner plans to operate with four full time employees, a chief chef, chef, helper (for grocery, cutting and cooking) and service man. Initial outlay comprises of location, licensing, fixed and other expenses as the outlet is a start-up from zero. Indo-Pak Meals Corner exists to provide people with the best blend of food from India and Pakistan flavors to any one and everyone with need of daily fresh handy meal ready to eat on their way to destination. This company has no background history and a new start up. However, it plans to develop long history of tasty food. The management of the company has expertise in managing restaurant offering such spicy foods. In short term the business